Grab people’s attention in an over saturated content world
- Content Marketing Agency -
People have an endless desire for great content, but they decide what and when to consume. To grab people’s attention in our oversaturated world, branded content needs to evoke emotion in order to engage. We are a content marketing agency that creates relevant, authentic and conversational branded content and campaigns as part of a pre-defined strategy that is optimised for the right audience and engagement goals.
The right content for the right engagement
Whether content should inspire, educate or just simply entertain is totally dependent on the desired level of engagement. We follow Google’s Hero, Help, Hub framework to develop high impact, broad audience content, targeting specifically helpful content and re-engaging shareable content built around a 360° approach to branded content publishing.
Tapping into people’s media consumption
People continuously browse, search and recommend great content. We develop content and campaigns that are organised around the Hero, Help, Hub framework that tap into people’s differing content discovery behaviours to create powerful targeted brand engagements that resonate with both (potential) customers and fans on multiple levels.
Innovative cross media campaigns
Today’s digital technology has unlocked many new opportunities for bringing the on and offline marketing worlds together. We combine creativity with the latest technology to create unique cross-media campaigns that boost brand experiences across channels and real life events.
Multi-screen and multi-channel content distribution
All too often great content is not optimised for the endless variety of screen sizes, media channels or, even worse, it never finds its audience due to the lack of a well thought out distribution plan. We set up the right distribution for each content type in order to deliver multi-screen campaigns that offer engaging user experiences across all channels.