The brand experience agency specialised in marketing to the electronic music scene

We help brands, artists and events to engage strategically with the most connected music fans ever, personalise experiences by creating beautiful and relevant content, run effective campaigns and set up remarkable partnerships.

Gearing towards a future-proof digital marketing strategy

People are always on, pretty outspoken, use multiple devices in any way they choose, and they ignore most mass marketing efforts.

Grab people’s attention in an over saturated content world

People have an endless desire for great content, but they decide how, what and when to consume.

Engage with the most passionate music fans ever

With its global following of millions, the electronic music scene offers some of the most exciting, and emotional forms of content.

Some of our projects

Have a look at our most recent projects.

ADE presents: RESONATE

ADE presents: RESONATE

ADE Membership

ADE Membership

ADE Radio

ADE Radio

From our blog

The latest news, updates, announcements and more.

Three digital marketing challenges for events, labels and artists

Three digital marketing challenges for events, labels and artists

May 16, 2017

In today’s fragmented digital marketing world, the marketing manager’s role comes with many challenges and requires a new set of skills to coop with the constantly changing landscape. In this blog we’ll focus on three common digital marketing challenges and give some practical tips on how to improve your strategy. Read more

ADE Radio: a global reach of millions

ADE Radio: a global reach of millions

October 21, 2016

For the third consecutive year we are running ADE Radio, the Amsterdam Dance Event’s highly successful radio show, presenting three days packed with interviews, exclusive listening sessions, recordings and a series of live streams from the event. Read more

6th edition ADE Cook Off is a wrap

6th edition ADE Cook Off is a wrap

October 20, 2016

ADE’s exclusive kitchen galore traditionally kick-started the business week with another friendly, but competitive battle. For this edition we’ve set up partnerships with Eventbrite and Foodora. Read more